Social, Cultural, Demographic and Natural Environmental Forces
This second set of forces reffers to everything related with the population in the market in which the company will perform and the natural environment in which it is located.
Childbearing Rates
Childbearing rates measures the number of births per every 1,000 people in a population. It helps predict increases in population and distribution of population by ages.
In Colombia there's an approximate of 2,07 children born per women, Positioned in place 115 among 224 countries evaluated. 19% of the total pregnancies are women under 19. This factor has awaken the interest of international organizations and local government, managing to reduce it 8% between 2008 and 2013. Childbearing in Colombia is relatively low compared to other countries, showing a low amount of prospective clients. As for the rate of teenage childbearing, it is a factor usually related to poverty and this could deviate customers towards piracy in terms of books.(6,7)
Average disposable income
According to Investopedia, the average disposable income is the amount of spendable money that a household has after having payed income taxes.
The annual average disposable income has had a growth tendency. Between 2011 and 2015 it grew 15,9%. This shows that people’s quality of life is improving. Education is also a crucial factor in life improvement and this tendency might introduce people into the habit of reading. (9, 23)
Water pollution
Refering to contamination of any water bodies with industrial wastes such as chemicals.
According to UNESCO, Colombia is one of the countries with more water availability. Occupying the 21st place among 199 countries. Colombia’s average is 5 times higher than the world’s average. Eventhough this statistics show great facts, the Rio Bogota is one ofe the most polluted in the world. The book selling and producing industry is not showed as one of the factors contributing to the river's pollution. (10, 21, 22, 24)
Social Programs
Any private or public intent of aiding the population. In this specific case it is evaluated in terms of facilitating their acces to reading content or by facilitating acces to education.
Colombia has a range of subsidies for students among which there’s one of 630.000 COP for marginated students. They can use this subsidy to acquire books and any other expenses related to their education. Government aids make possible that scarce resources’ students can acquire academic titles, benefiting the book industry.
With the 'Plan Nacional de Lectura y Escritura' the government is giving away books to public academic institutions.
So the government is helping the industry by introducing new possible customers (students) in the market but they are also giving them acces to reading content for free, reducing the deman. In the case that this students decided to acquire their books with the hellp of subsidies, this money could be directed to piracy instead of legitimate book sellers. (13, 25)
Use of birth control
It is the use of any method in order to interrupt, prevent or stop the pregnancy. Decreasing the number of births.
The rate of pregnancy interruptions increased 40% between 1998 and 2008. Statistics show that there are 89 unplanned pregnancies/1000 women each year. By 2010 around 80% of Colombian women practiced contraceptive methods. The government is even considering the use of birth control as a way of reducing poverty. The use of birth control reduces the amount of prospective clients for books sellers but it also may help lower piracy rates as UNESCO noted poverty as one of the main reasons for piracy. (16, 17, 18)
Number of deaths
Shows the number of deaths per every 1,000 people in a population. This statistic leaves out deaths by unnatural causes such as homicides, nevertheless homicides are also analyzed under this factor.
The deaths rate in Colombia is 5,36/1.000 habitants, positioning on place 178 out of 225. To this fact we need to add the fact that Colombia has been in an internal armed conflict for more than 50 years so the homicide rate needs to be taken into account. in 2013 there where 14.294 reported cases of homicide but the tendency shows that the rate is lowering. This fact affects all businesses as life losses also represent a loss in economic terms. The lowering rate will benefit most businesses. (8, 19)
Ethical concerns
Evaluated as concern for CopyRight and respect towards intellectual content.
While selling books every company needs to have the necessary rights to do so in order to avoid incurring in copyright infringement. Under the Title VIII chapter of Colombian constitution there are stated laws regulating this issue. Sadly, this laws are not enforced as piracy is socially accepted. Pirate books account for losses of up to 11.200 millions pesos per year. Piracy affects legal book sellers taking a great percentage of market share by selling cheaper and less quality editions. (11, 12)
Number of women and minority workers
This variable accounts for the number of women and ethnic minority members in the labor market or occupying job positions
In Colombia only 8% of the jobs are taken by minorities such as indigenous and afro descendants. There’s a law that establishes prison penalties for discrimination but not a single person has ben condemned. As for women they maintain higher unemployment rates but the law 1496 form 2011 protects them from unfair treatment. This is not as relevant for books sellers as their industry doesn't depend on the demographics of their employees. (14,15)
Attitude towards product quality
Wether people are willing or not to pay extra in order to acquire a greater quality product.
The high levels of piracy in the book industry show that people often don’t care about the quality of books. They can find the same content in a lower quality edition at a lower price. This shows a disadvantage for book sellers as a huge amount of sales deviates because people don’t care about quality factors or copy rights. (11, 12, 18)
Population changes by age, race, sex and level of affluence.
Changes in the number of population depending on age, level of affluence and race.
Colombia is a diverse country in demographic terms. 58% of the population are mestizos, 20% white, 14% mulattos, 4% black and others 4%. As seen in the chart, Colombia has a similar number of males and females. The group ages with more population is between 15 and 24. Showing a young population but as specified in previous aspects, the tendency is for the population to grow old. Studies made in Spain show that the group of population that reads the most is between 14 and 24 years. As this is the most populated group in Colombia, book sellers will benefit. (19, 20)
Per capita income
Graphic taken from Index Mundi
According proexport With a GDP of US $ 42,595 million in 2013 and a 11 % of total GDP , the manufacturing industry was ranked as the fourth most representative productive activity of the Colombian economy.
If there is an increase in per capita income as shown in the graph there is a advantages for the country especially for different sectors such as industry by generating an increase in the consumption of goods and services that have not been consumed before, This will be and opportunity for the industry because as many people are increasing their economic inputs the industry can grow in the market.
Racial equality
Colombia develops a program called Racial and Ethnic equality that recognizes the racial and ethnical diverity as a fundamental element for the development of democatic and multicultural societies. This program encourage greater cooperation in order to create opportunities for racial and ethnic minorities in areas like education, health and employment.
The industry is not affected with de racial equality because people work witouth discrimination and everyone will help
Each other.
Number of births
Graphic taken from Index Mundi
Number of births in Colombia 16.73 births/ 1,000 habitants ( 2014 est.)
The number of births is decresing through the years from
2008 in all type of ages. The industry is in a business that help to improve reading levels of Colombian people and contribute to social and human development. This is affecting the industry since the number of births are lowering there will not be enough demand in the market who use the service.
Buying habits
The Colombian year is not equal or remains stable during all months in terms of shopping . According to market research, in the first part of the year Colombians purchase of necessity, because they come to make many Christmas and holiday expenses, school season starts and prices rise and by May , when they reach the Mother's Day and Father , followed by Love and Friendship Day , Children 's Day and Christmas , consumption begins to be more motivated by taste .
Colombian buying habits change during all months, there are many factors that decide their shopping. The industry have to face a difficult market because approximately a 55% of the population, does not have habits of reading consequently they dont buy books, this affect drastically the market in which it opperates
Attitudes toward leisure time
According to a survey Colombians at leisure time prefer fairs and craft shows . Reading is not one of his younger preferences and reading two books a year.
This affects the industry as it is not a common habit in Colombian to constantly read what leads to a loss in demand on the respective market.
Air pollution
The World Health Organization recently warned the danger posed to humanity 's increasing air pollution and environmental problems described as the most serious public health
Colombia has an encouraging picture in this regard , because it is below the average global pollution and producing 0.37% of emissions of greenhouse gases on the planet. However , there is much work to be done to clean the air of our fields and above all our cities.
The industry conducted an ecological program that prevents massive felling of trees and gives solutions such as online books easier for consumers
Number of divorces
In Colombia the number of divorces per year had been decreasing, currently we are the third Latino American country with fewer rates of divorces, exactly the 9%. It is good for our business because in consonance with a study of the Social Trends Institute, and that was exposed in the Portafolio magazine, married people invest more and in more economic sectors. Also, the Portafolio magazine presents some studies that show that established families are a stable consumer and contributes to the economy. This shows that families spend more money and have a greater purchasing power.(60)
Life expectancy rates
Traffic congestion
With this variable we can see how could be affected our market because it affects our delivery times and our different processes. As we can see in the Secretariat for Mobility report of 2012, where indicates that the average speed in that year was 24.2 Km/H a little bigger that in 2011 when it was just 23,27 Km/H. This changes are also important because if our target waste takes longer in traffic, have less time and energy to read books.(62)
Attitudes toward work
As reported by two articles in La Voz de Houston newspaper there are some studies that show that having a bad attitude toward work decreases the vitality, creativity and energy; those things can make a person not passionate about anything. Additionally, other study shows that a good attitude toward work increases the creativity and the competitiveness of people; make them so much interested in different activities to their work.(63)
It indicates the number of years a newborn infant would live if patterns of mortality at the time of birth do not change over the life of the infant. In Colombia this variable is 74 years in 2012, according to the World Bank. Also, in a DANE survey is noticeable that people over 65 years old represented the 6,5% of the population that read books in 2007. And how older people are becoming an important average of costumers of our market, this variable is important for us.(61)
Attitudes toward investing
Investing is the action of allocate capital goods to a profit and according to an article of Portafolio magazine, Colombians are very impulsive people and that an important percentage of people really beliefs in others; that is why we prefer to listen to friends, family or follow the advices of personalities in the media. This is very important for our market because it shows that through a good service and quality we can grow very fast, because depending on how we serve to one person, that person can create us a great buzz marketing.(64)
Attitudes toward retirement
Currently in Colombia the retirement age for women is 57 years old and for men is 62 years old, with a number of weeks of 1275 and 1300 respectively. Also, those numbers had been growing dramatically the last decade; this is bad for our market because either young people are not seeing the retirement as an option for their lives. This causes an increase of business creation and for this same reason, of competition. Nevertheless, other problem that we can see is that the 6,5% of people that read books are older than 65 years old, according to a DANE report; for this reason, if this numbers continuous increasing that percentage could decrease, because old people is working instead of doing what they like, for example, read books.(65)
Attitudes toward foreign people
According to two articles of the El Tiempo newspaper more than 2 million foreign people entered Colombia and everyday 116 foreign get their work visa, and an important point that create those facts is that in Colombia the foreign people are received and treated very well. This is good for our market because it represent more people with important purchasing power that can make us increase our profitability.(66)
Social Responsibility
It is a volunteer inspiration with which we recognize and accept commitments that we have with our society. This variable is important because in Colombia sometimes is well supported the national industries for the sense of belonging that we have for some type of products and services. In an article that is supported by Ministry of Commerce says that Colombians prefer Colombian products and in some markets $89 of every $100 (COP) are invested in Colombian companies.(67)
Value placed on leisure time
The leisure time is the time that people use for ease and relaxation. It is a very important variable for our market because it shows, how much time is willing to spend our target, reading books. In a survey of the El Tiempo newspaper, the responses exhibit that in cultural activities, Colombians are uninterested; because the 71% of people prefer to use that time for watch TV, videos, listen the radio, surf on the Internet or play videogames. Besides, the majority just read two books annually in their leisure time.(68)
Waste management
It is the collection, transportation, recycling and disposal of garbage. In Colombia there are some policies that are changing this aspect in Bogota and in the majority of the population this movement is well supported. But, this aspect does not affect our industry significantly, may be this eco movement can affect us because our products are books and that includes the use of natural resources.(69)
Number of Marriages
Nowadays the number of marriages in Colombia according Jorge Enrique Vélez has diminished substantially, the superintendent of Notariado and Record, it revealed the numbers of marriages and divorces of the third quarter of the year 2013. In case of the civil weddings, there is registered a decrease of 4,7 % in the third quarter of the year, having in it counts the 15.869 that go of in July to September, opposite to the 16.653 registered ones in the same period of 2012, indicated the Superintendent, who in turn revealed that the balance sheet from January to September, 2012 reveals a decrease of 5.59 % of the number of marriages with relation to the same period of the previous year.
This can affect us substantially due to the fact that in average 48 % of the economic load of the family replaces her one of two parents and beech does problems in the investment of the home of every family, making that do not buy books of entertainment since they have other needs, alone they would buy the obligatory ones for the education
Social Security Programs
Is an index that measures the average marrage in countries to also have an average of how many marriages are still together and how not to make economic , social projections. etc
A program in which the government provides money to people who are unable to work because they are old, disabled, or unemployed
The Colombians love the good life and in the cities demonstrates a dynamic culture, according to the international trends. Sample of it they are the International Festival of Cinema and There is Festival of Cartagena, the Festival of Manizales's Theatre, the International Fair of the Book and the Festival of Jazz of Bogota, the International Festival of Poetry of Medellin. Our cardinal cities are in the circuits of the best DJ's of the world. Our museums present significant collections of universal art, the fashionable events enjoy excellent reputation worldwide and happy night sites and elegant restaurants proliferate.
The academic excellence of our colleges and universities and the presence of hospitals with equipment’s of high technology, attended by specialists of international level, foreign visitors attract increasingly.
The physical infrastructure of the big cities has been modernized by efficient massive systems of transport, wide avenues and big parks that constitute a natural lung for the enjoyment of all. Bogota has turned into a target tourist attraction. It is a modern city that offers an excellent quality of life. Medellin is the epicenter of the production and design of textiles, point of reference of the mode and is recognized by the amiability of his people and the beauty of his wives. Towards the south one finds Cali, make happy and sauceboat. His wives rival in captivation and beauty with those of Medellin.
Thanks to this increase in the culture be of benefit to us as an industry since the reading is stimulated in the people doing that languishes more books in the Colombian families, additional the level of reading is increased in the colleges and universities doing that the people read more foreign books and are educated more
The coverage of the social Colombian safety is one of the lowest in Latin America, nevertheless to be classified as a country of average development under the region. A study of the Banco Mundial spread on Thursday affirms that “the system of social traditional safety of Colombia is between the weakest of Latin America as for his coverage, particularly between the major adults, where scarcely it manages to protect one of every five citizens ".
According to the publication ' Beyond the contributing pensions, fourteen experiences in Latin America ', in 2012 the 65-year-old major Colombians beneficiaries of the social program Major Colombia were scarcely a 44 per cent of the population who was overcoming this age. Compared this proportion with those of other 13 Latin-American economies, Colombia is over Peru, El Salvador and Paraguay and equalizes Mexico, and is less than the half of the records that exhibit Trinidad and Tobago and Argentina.
The problem of which the people are not satisfied by the way of life does that these do not want to educate managing so they do not want to have a time of entertainment reading books.(37)
On the other hand this factor is important because that if my company stops him paying the social insurance to my workers it might manage to be demanded for I do not pay of the social presentations, affecting this way my company and the professional environment of this one.
Government regulation:.
The pertinent regulations that influence the publishing sector are that of copyright (In the juridical terminology, the expression "copyright" is in use for describing the rights of the creators on his literary and artistic works. The works that lend to the protection for copyright go from the books, the music, the painting, the sculpture and the movies up to the IT programs, the databases, the advertising announcements, the maps and the technical drawings.)
Another regulation is the protection to the intellectual property (The Intellectual Property is a normative discipline that protects the intellectual creations from an effort, work or skill human, worthy of juridical recognition.) and the digital technologies that are in use for his management(39)
Buying Habits
Nowadays the consumption of the Colombian people has changed substantially, previously the people were buying of feely and alone what was needed, nowadays the people only buy on credit knowing that they can pay the next month. In agreement with The Fenalco's most recent Economic Binnacle, the habits of the Colombian consumers have suffered one I overturn very loudly in the last 15 years in topics of technology. The congestion in the big cities and also an improvement in the standard of living of the Colombians they have provoked that the consumers eat more externally of his house ", which has generated the arrival of important multinational brands to the country in search of these new retainers.
According to a survey realized by Richard Uribe de la Cerlalc it allowed to think that the expense of books in the home has an elasticity of 0.357 with regard to the revenue. This wants to say that, if the revenue of the home doubles, controlling other variables that we use as the educational level of the chief of home and the students' frequency in this home, the expense of books increases in 35.7 %. In the study of Colombia one thought that in the home that has students of primary the expense in books is 10.4 major %; if there is students' presence of secondary it increases in 17.6 %, and if there are students of top education this differential is 40 %(40)
Sex Roles
Number of special-interest groups
“Interest group also called special interest group or pressure group, any association of individuals or organizations, usually formally organized, that, on the basis of one or more shared concerns, attempts to influence public policy in its favour. All interest groups share a desire to affect government policy to benefit themselves or their causes. Their goal could be a policy that exclusively benefits group members or one segment of society (e.g., government subsidies for farmers) or a policy that advances a broader public purpose (e.g., improving air quality).” (Britannica, 2014)
The special-interest groups affect us directly, they focus on regarding their policies, and using financial gain in order to convince politicians to be on their side. Also, this groups are public too, and can create different type of communities that can benefy us, like reading societies or general culture groups.
Inmigration and emigration rates
“Net migration rate: -0.65 migrant(s)/1,000 population (2014 est.)
Definition: This entry includes the figure for the difference between the number of persons entering and leaving a country during the year per 1,000 persons (based on midyear population). An excess of persons entering the country is referred to as net immigration (e.g., 3.56 migrants/1,000 population); an excess of persons leaving the country as net emigration (e.g., -9.26 migrants/1,000 population). The net migration rate indicates the contribution of migration to the overall level of population change. High levels of migration can cause problems such as increasing unemployment and potential ethnic strife (if people are coming in) or a reduction in the labor force, perhaps in certain key sectors (if people are leaving).” (CIA World Factbook)
For our organization, the migration got some consecuences, this affect in a negative way the the employement rates in the receptor countries, in order that the migrant workers displace the workers of the receptor countrie, increasing unemployment and got a negative impact in the salary of the market.
Attitudes toward saving
Nowadays the inequality of sexes in Colombia has diminished considerably, according to the article of the magazine Portfolio indicates that due to the demographic changes, nowadays a women's shortage of agreement exists with the update of information done by the office of the census of the close conditions. According to his judging ones, in 2010 there are almost 50 million men more than women. According to his judging ones, in 2010 there are almost 50 million men more than women. The total world population was estimated in 6.852 million persons, in round numbers. Of this number, a total of 3.450 million corresponds to persons of the masculine sex and 3.402 million to persons of the feminine sex. The men in Colombia are now a majority up to 29 years, assessing a total of 21 ' 838.000 persons. There are revealed also that exist in the country a total of 477 persons with more than one century of age, of which 393 are women, the machismo
Due to the quantity of men and women in Colombia, our company can focus in selling books focused in the machismo and topics related in spite of treating this topic, since nowadays it is a question of lowering the index of this situation, principally in the colleges and universities treat this topic in order that this situation does not exist in the youngest population. Managing so the persons consume more books and of they report more on this topic.(33)
Attitudes toward business
“It affects the propensity of individuals to become entrepreneurs, their ability to rebound from business setbacks and the support that entrepreneurs receive (e.g. from family and relatives) when setting up a new enterprise. Although the effects of these attitudes are difficult to measure, positive attitudes toward business are found to correlate with high levels of entrepreneurship. The evidence also points to substantial differences in attitude across countries. Attitudes toward entrepreneurship may be affected by the level of business and entrepreneurship skills and experience in a country, an economy’s administrative framework for entry and growth, and bankruptcy regulations, as they shape perceived barriers and risks to business start-ups.”
For our organization will be important to notice this attitude in our costumers, we could help them to improve their business and entrepreneurship attitude with our goods, givin them the information to make their business life a better thing, in order that they will be interested in acquire our books for general and specific information for their companiesand organizations.
Average level of education
Like it says, the attitude toward saving is the motivation which lead people to save. It is well known that the people which save, increase their incomes, and as a society´s income grows, its volumen of saving also is likely to grow.
Our organization is fundamental for this aspect, we search to sell our books cheaper tan the other book stores, in order to encourage our customers to save money, something that in a long term period, will be very helpful.
As we know a country can achieve an average level of education by the knwoledge that is given by academic institutions, in order to this, our company is a primal factor that can provide and encourage the education in our country, providing cheaper books with special discounts for students, in order to give them the information that they need to succes their academic process.
Energy conservation
Number of churches
In Colombia, there are at least 4.000 churches, with a common philosophy thats is guided by any biblical quote. (Revista Dinero, 2013)
This can benefy us, we could make a contract with any publisher in order to sell the holy bible with a type of discount for the churches, something that improves our incomes and will keep growing until more churches are constructed.
With its vast water resources , almost 80 % of the energy produced in Colombia is hydroelectric, also it has a ministry of mines and energy sources which aims to encourage the rational use of these resources.
Attitudes toward careers
Psychology , business administration and accounting are leading the ranking of the most desirable careers, also graduates of the International Financial Reporting Standards , to be applied by all companies in 2015. According to analysts, the current success of these races should to the situation of new normativities and increased taxes and statements that should make people , representing that knowledge of these financial issues is a good working alternative.
Regional changes in taste and preferences
This are affecting the industry because this tends to change over time, so the industry have to constantly adapt the new taste of the books, and to make some surveys to know what are the exactly the preferences or needs of reading for Colombian people.
Pollution Control
In the country the air pollution has been constituted in one of the principal environmental problems; the deterioration of the quality of the air has propitiated that increase the negative effects on the human health and the environment. The concentrations of some pollutants in the atmosphere over the standards concentrated on the environmental procedure on long periods of exhibition, have generated the need to continue stimulating the management of the quality of the air to protect the health of the population and the environment. In the range of more contaminated countries. Colombia is inside the range of one of the first 15 cities with major pollution.
This variable would concern our publishing sector due to the fact that the condition of life of our clients might be affected, first because the colleges and universities for problems of pollution would close managing so it lowers the consumption of obligatory books. Second the condition of life of the workers might be affected for which one would increase the costs of the company and the efficiency of this one since human resource would be absent both in the part of the administration and in the part of transport since the human capital will diminish.(36)(37)
.
Number Of Church Members.
-
Non-Catholic Christian churches
International Charismatic Mission (MCI): Nearly 90,000 people
-
Pentecostal
Bethesda Missionary Center (18,000 faithful)
Revival Center for the Nations (10,000)
-
fundamentalist Protestant
House on the Rock (10,000).
This variable is very important due to the fact that the influence of the religion in the publishing industry has played a very important paper for many centuries, in certain universities and colleges there exist certain chairs that force to the reading of religious books, for which it would increase the sale of certain books relating to this topic. On the other hand we can demonstrate that the persons' market that in average they are in these sects is of 90.000 people, bearing in mind that 45 % is children it might have a great increase in the purchase of the books.
Recycling
The pollution of the industry wastebasket, it is one of so many human activities that commit an outrage against the balance of the environment. The manufacturing process of the paper has a low environmental impact, while it is not whitened. The industry wastebasket, as any industry humanizes, produces waste that degrade the environment. In case of the industry wastebasket, the traditional process of manufacture of the paper, has a low environmental impact, but inside this process, the improvement of the quality of the obtained paper, concretely whitened of the paper, yes they have a high impact.
It has measured that the company in his set, can take to contribute to the decrease of the pollution produced by the industry wastebasket. To rationalize the consumption of paper: to use the paper when it is necessary, and to avoid the superfluous uses. To recycle the paper: to use papers recycled for the manufacture of books, sanitary paper, leaves of impression, etc. To use papers of low quality: the paper not necessarily must be of great whiteness. From the beginning of his use, the papers had a relative whiteness, and valuable documents have remained in them. To use the digital means to our scope: industries as the advertising, do not need of a lasting support as the paper, possessing alternative means to realize his work.
Alternative papers: in other times, they were using for the manufacture of papers of minor quality, the waste of grains of alfalfa or wheat, producing not such a white, but equally useful paper
This variable can concern of two ways the industry it had to to that it can be a positive since thanks to the pollution and other factors of the recycling the people are going to want to consume more electronic books and physical books that you photocopy this way not to promote the felling tree and to promote the purchase of already existing books or new modalities as the purchase of books online. On the other hand the people only are going to want to focus in the books online and are going to stop from a side to them I free physicists like that generating a level of stock in the industry.
Endangered species
It is considered on the verge of extinction to an animal species, when his existence is compromised worldwide. Already be on the part of the action of the man, as the illegal hunt or the indiscriminate felling of trees, or simply to changes in the ecosystem, the felling tree in Colombia advances as a cancer for the whole territory, it was exhibited in numbers by the Institute of Hydrology, Meteorology and Environmental Studies (Ideam) and the Department of Environment, who gave a forceful number that shows the relation between this indiscriminate devastation of trees and the winter tragedy.
In the last 20 years, in Colombia 6 have felled million 200 thousand hectares of forests, that is to say, it has been devastated by 10 per cent of the wooded national coverage, which is, approximately, 60 million hectares.
This information it would concern the publishing industry due to the fact that the persons are going to stop consuming physical books, since they are in favour of preserving the forests, which diminishes you send it of extinction of animals, which for the side socia is totally good, the industry might take advantage of this factor as an advantage for the sale online of books.(34)
Population changes by city, Country, State, Region and Country
In Colombia nowadays it has 47.128.113 inhabitants, the distribution population inside Colombia according to the departments highlights that the departments with major density population are: Bogota, Antioch, Cundinamarca, Atlantic, bolivar, Boyacá between others, but this information is changing constant due to the terrorism and the increase of the number of displaced persons who manage to live to the principal zones due to the internal war with social groups. In Bogota the percentage of women and men is 51,81 % and 48,19 respectively, with several fluctuations in this index due to the changes of these regions.
These changes in the regions, zones and different places he is of benefit to the industry due to the fact that it generates mas consumption in the places of these industries, additional it does that the persons are promoted by the education to be able to continue forward and to want to consume mas information be online or in books.