MANAGMENT

Planning

Consist of all those managerial activities related to preparing for the future. Including specific tasks like establishing objectives, devising strategies, developing policies and setting goals (The internal assessment )

1. objectives

Long- term objectives

By the year 2019, expand our service to nationwide range
To become recognized as one of the top 5 companies in the neighborhood
Achieve 60% of productivity by our employees
Gathering new technology will be one of our function to fulfill our customer`s needs.
To have a sales growth of 9.3% by the year 2016, and a 8,5% by the year 2017.
By the year 2025, have the ability to become a company that offers a service not through other companies

2. Strategies

To perform customer surveys to identify new needs.
To have a constantly updated database of the types of books that are required in universities
To access to good sources of financing.
To hire an advertising consultant to analyze purchasing trends of customers.
The easy access in the use of the website to acquire the kind of book of their choice and likewise the payment facilities
To Attract customers from the competition through new offerings.
To create a good working environment.
To develop good advertising in order to attract new customers.·
To establish new information systems to enable better internal communication.
Send the book to the clients in a time of 1 to 4 hours approximately
To have availability of the types of books needed requiring by students at universities
Be located in a strategic place to facilitate the sale of books

Oganizing

Includes all those managerial activities that result in a structure of task and authority relationships. Specific areas include organizational design, job description, job specialization, job specifications, span of control, unity of command, coordination and job analysis

(The internal assessment)

1. Organizational Design

2. Job descriptions

General Manager

Is responsable for managing the marketing and sales function of a company as well as daily and strategic plans to lead and coordinate operations

Academic studies

International business administration

Personal skills

Leadeship

Staffing

Coaching

Decision making

Financial and strategic planning

Responsabilities

Establish strategic alliances with other companies.
Keep in constantly contact with our suppliers
Know the process that takes place in the Company as well as the role of each employee
Establish economic objectives for the organization and motivate the employees to reach them.
Search the continous growth of the company´s business

Setting marketing objectives

Create and desing the strategic publicity
Decide if the publicity will be shown in social media, internet or in Tv.
Develop promotions , events advertising, and activities that allow the positioning of the image of the organization in the market.
Make a marketing plan and sales budget

Create a business plan:

Organize periodical meetings with the employees in order to make sure that everything is working perfectly at each area, and if it is not to make the appropiate corrections.
Plan, direct and control every activity of sales of the organization.
Be in contact with the universities in order to have a data base with only the books that are required to avoid a loss in the inventory
Design and do permanently a follow to the compliance to the sales budget for the markets

Find our customer needs, and desires by:

Creating and applying surveys of satisfaction
Developing customer profiles
Studying the social and economic levels of the targetwhen buying a book
Determining an optimal market segmentation
Ensure customer satisfaction by planning and executing marketing plans

Human Resources:

Being responsible for paying to the employees the salary established when they were hired
Being aware about our employees needs and functions
Motivate the employees to work successfully

Short-term objectives

To count with a whole book inventory in order to give an optimum service and to satisfy customer needs.
To provide a personalized service to the clients, preserving and improving the relationships with them.
To grow in about 30% the link of clients.
To remain in constant change according to the new tendencies in books preferences or needs.
Get a net return of 5% to investment in advertising
To have a team with human quality, committed with their role.
Get a strategic brand positioning during the first year of operations
To creat strategic alliences with other companies to be more effective in the process.
To provide a quality service by giving a unique and different experience to our customers
Create strategic alliances with other companies to be more efficient and reduce costs in the organization

Sales supervisor

The supervisor is responsible for analyzing each of the activities carried out within a specific work area , this includes an information gathering process on each of the aspects of projects designed to achieve objectives ensuring continued progress of the activities undertaken by members of the company

Academic studies

Maketing administration

Personal skills

Disicipline

Motivating

Planning

Staffing

Sales skills

Responsabilities

Constantly improve their staff, developing their skills at work, studying and analyzing working methods which raises efficiency levels and increase job satisfaction and work high quality will be achieved.
Be In contact with the universities in order to know which books they are using and updated in a data base monthly.
Keep in contact with the suppliers
Is responsible for the daily operations of the Company
Sell and coordinate sales in the principal office.
Focus his attention on the customer.
Report to the General Manager.
Motivate direct and channel behaviors of employees to achieve the obejetives
It is responsible for receiving the inventory

Salaries

3. Span of control

The number of subordinates that a manager or supervisor can directly control. This number varies with the type of work.

1. GENERAL MANAGER: Finance and accounting, human rresources, marketing and sales,.

2. SALES SUPERVISOR:

Motivating

Motivating involves efforts directed toward shaping human behavior, specific topics include leadreship, communication, work groups, behavior, modification, organization change, employee morale, and managerial moral

The employee that sells the largest number of event packets would receive a TV, a vacation plan, and many others
According to the number of sales that the employee generates they will receive a commission of 2% of each book sold at the end of the month
We will give power to the employee for be able to take the correct decisions in case that the Company is in problems or need to change something.
We will recognize the good performance of the employee and their acheivments within the organization
Promote relations by offering them opportunities to be related, interact and create ties with their mates.
Give workers the opportunity to a job ascending with more salary, because of their performance and achievements in the organization.
Give to employees a completely training and the tools necessary to develop and excelent job to be succeed
Employees would have a insurance of life and accident, and also a medical insurance for himself and his immediate family

Staffing

Staffing activities are centered on personnel or human resources managment. Included are wage and salary administration, employee benefits, interviewing, hiring, firing, training, managment development, employee safety, affirmative action, equal employment opportuniy, grievance procedures, and public relations.

Wages: The organization will take into account the natíonal mínimum wage. However the salary that was assigned to each employee will vary according to their work experience, skills and profesional level.

Employee´s benefits: Its is important to know each of the employees, in order to know their necessities. Thats why the organization provide to every employee a health insurance, performance benefits, flexible working hours, overtime pay and vacation time in order to work in a appropriate way.

Hiring: For our Company it is important to have a staff with the skills and capabilities that are required in order to provide a quality service . Before we start the process of hiring, we would publish a job description profile in order to start looking for candidates. As soon as we get candidates for the job, we proceed to and interview in order to know about the employee and for them to get know about the oganization. When the employee is hired, we proceed to negociate the job offered to make sure it is under our Budget. Lastly we will perform a training according to the área, then we will evaluate the performance and make sure that everything is working properly.

Training: This is a a important process for the Company because once the employee is hired it is necessary to provide a full training on the area through workshops offered by public entities of government in this way the employee is fully trained and can develop the work properly.

Firing: The company incurs dismissal when the manager sees it necessary, as is in the case that an employee has committed a lack and it has led to a process the manager will take the corrective measures. Also the company may also go to dismissal if the budget requires ,and this leads to a reduce of employees.

Controlling

Refers to all those managerial activities directed toward ensuring that actual resukls are consistent with planned results. Key areas of concern include quality control, financial control, sales control, inventory conrtol,rewards and sanctions. (The internal assessment)

Quality: Through satisfaction surveys we will be able to collect information about the level of satisfaction of the services offered and if the clients have claims there will be a part at the website where the client can express any insatisfaction with the service. All these complaints or suggestions will be collected by the supervisor who would be responsible for taking the necessary measures and find the quickest solution based on the objectives of the organization.

Financial Control: We’re going to have a control by checking the accuracy of the income statement and the balance sheet every semester, and be compared in order to analize the earnings and verify the efficiency of the choosen financial policies and reestablishing them if they are not working properly, Also Confirming that the financial goals are being achieved in relation to the company’s mission

Inventory Control: For a total inventory control the organization will have an employee who will receive the inventory and this will have to fill out a sheet specifying the number of books that arrive from each publishing house , the state in which they arrive and if any problem occurs the product must be returned, and writing the observations of the return

Rewards: To control the prizes or bonuses to employees , it is important to verify through internal evaluations their work and whether it meets the objectives established by the Company such as performance , timeliness and effectiveness when developing the work, this information is vital to know the performance of each employee and thus to award the prizes or bonuses.

Control formats

QUALITY SERVICE CONTROL

REWARD AND SANCTIONS CONTROL

INVENTORY CONTROL