The competitive profile matrix
(CPM)
Competitive profile matrix is an essential strategic management tool to compare the firm with the major players of the industry. Competitive profile matrix show the clear picture to the firm about their strong points and weak points relative to their competitors. The CPM score is measured on basis of critical success factors, each factor is measured in same scale mean the weight remain same for every firm only rating varies (48)
The CMP analysis demonstrate that the company with major strength is Amazon, the principal factors in which this company is a strong are customer loyalty and brand reputation, taking into a account that the price and the customer service is one of the best on the market imposing a guideline on all the competitors in order that they could modify his strategies to be able like that to compete with this multinational for the other side The weakest company is Libreria de la u, due to they has weaknesses in the reputation, customer loyaty and customer service, since it is a company which is relatively little known on the market has problems in creating a connection with the consumers.