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External Audit
An external audit focuses on finding and analyzing key information about different variables in the company's environment, this means that the variables analyzed are not controled by a single organization. The purpose is to find opportunities that can be exploited and threats that should be avoided.
Information is categorized within 5 main forces which are:
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Economic Forces
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Social, Cultural, Demographic and Natural Environmental forces
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Political, Governmental and Legal forces
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Technological forces
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Competitive forces
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