Technological Forces
"Influences that have an impact on how an organization operates that are related to the equipment used within the organization's environment. Due to increased reliance on equipment, technological factors currently exert a considerably more important effect on the success of a business than they did only a hundred and fifty years ago." (businessdictionary.com)
THE EVALUATION OF THE TECHNOLOGICAL FORCES WERE BASED ON INFORMTION FROM OUR MAJOR COMPETITORS. ALL THE CONTENT BELOW WAS TAKEN FROM THEIR WEBSITES.
Amazon
Amazon is specialized on different kind of products, that include stationary shop, library, technology,video games, eBooks, and different products categories that includes a huge quantity of elements. Amazon use their whole technology just in two sections.
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The webpage is their main technology force, in this site you can find any item that is available in the store in realtime, showing their products in different categories that will help you to find easier what your searching.
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The social networks, is another technological force that constantly use to keep in contact with their customers, a clear example is their Twitter account (@Amazon) where they answer their customers questions, keeping them informed about their products, if they have it and the cost, making easier to know about their products availability. Also they publish promotions that probably will interest to their customers.
Amazon is recognized for their big quantity of products, in this store you can find a huge variability of things, that probably will bring you what your searching, offering their products by departments.
As we said, Twitter and Facebook are their main social networks, the information about their system is found on their website.(52)
Libreria de la U
Librería de la u, is an important bookstore that offer to their customers a huge variability of books, eBooks, movies, music and e-learning. They offer the most common tittles and publishers that are required in schools and colleges, and combine them with different type of sales and promotions that bring their customers good prices. They got users all around the world but they emphasize on Latinamerica and Spain.
Their principal techonological source is their webpage that its very interactive, also (www.libreriadelau.com) they show to their users all the autors, tittles, publishers, eBooks and promotions that they got available, with a category called “Descuentos” where you can watch a quantity of tittles with their specification offered with special prices, in the most of the cases cheaper that in other bookstores.
Their principal networks are Facebook, Twitter and Skype. The company offers to give a kind of attendance to registered users.(53)
Libreria Nacional
Librería Nacional is a Colombian company that emphasizes on selling books and eBooks, but, they got something that chraracterizes them, and its that they got coffe and ice cream shops inside their main branches, they only can be found in Colombia, in different cities.
Their main technological source is their webpage, when you can find the location of their stores in Colombia, and search for tittles, authors, and publishers. They got a special feature where you can find the bestsellers and the new arrivals, divided in categories, from books for kids, to profesional and technical tittles.
Their social networks are Twitter and Facebook.(54)