About LIBOOKS
What is a vision & mission statment
As Fred says the principal reason for make a mission statement is to define what is our business? This is fundamental since it is possible to say that it is like the philosophy of the company. (Fred, 2011, 13th Edition).The vision statement is what our business wants to become in the future (Fred, 2011, 13th Edition)
Our vision is to become the first option(5) for students(1) in Colombia when buying books(2), by anticipating the most common titles (7), offering competitive prices, digital books formats(4) and low time delivery for phisical editions.
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Customer: It is necessary that the customers are in the vision due to the fact that thanks to them the company exists.
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Product and services: To show what we want to become, we need to specify what we do now, by showing our specific service.
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Markets: It is important to include the market in the vision as it will show customers in which territory we operate.
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Technology: Technology has influenced the book sector by providing very popular digital copies. Offering this shows adaptability to a changing environment and it gives people the possibility to choose their favorite.
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Concern for survival, growth and profitability: In the vision we specify that we want to grow and become the first company on our market, satisfying our customers and therefore achieving economical benefits.
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Philosophy: Since the vision has to be clear and concise, we choose not to include explicit the philosophy because it is clearly specified in the mission.
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Self concept: This aspects differentiates us from the rest so we should emphasize on it
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Concern for public image: We think that as a company serving principally to students, we can have a positive public image without explicitly stating our concern.
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Concern for employees: As an E-Commerce company, employees are not as tangible in the delivery of our service, so we decided not to include this aspect.
Vision
Mission
Our mission is to help students(1) in Colombia(3), gain acces to books(2). By maintaining an active communication with educational institutions(7) we will be able to guarantee the availability of requested books in phisical and digital formats(4). Our effective delivery system for hard copies will make waiting time shorter.
Guided by excellent quality service(6) we will meet the expectections of our customers and employees(9) generating the required environment for economic growht(5). We want to provide our students the necessary tools to build a better future.(8)
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Customer: It would be impossible for our business to exist without our customers. That is why we decided to include this item in the mission.
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Product and services: The mission should answer to the question 'what do we do?' and offering a specific service is what we 'do'.
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Markets: The market is a decisive factor in what the company does. Companies should adapt to different necessities in different markets. Because of this, the market needs to be clearly specified so operational decisions can be made.
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Technology: The new trend for digitalization makes it necessary to offer digital books and it might be a way to attract a certain population.
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Concern for survival, growth and profitability: As a business we need to specify that we are aiming to profit and achieve economical growth from the service provided. Our employees should be aware of this so they know what will be expected from them.
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Philosophy: As we specify, quality service is key for us. It will be the guideline that will help us run our company. Our employees and our customers should be aware of this.
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Self concept: By showing our self concept we let everyone know what makes us special and why they should take advantage of our service.
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Concern for public image: Books are necessary in every learning process and every learning process is necessary to build a better future. Everyone should know how we contribute to this.
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Concern for employees: Satisfied employees are key to providing a quality service. They should know they are essential for us, they should feel their work matters.
EVERYTHING WE KNOW
We learned from books
