LIBOOKS  

1. What are the major competitors'strengths?

 

Amazon : It is a company that operates worldwide offering products of all kinds being the books one of the most relevant categories for them. Inside this branch it is possible to demonstrate several types of format of books as; physicists, and - books, textbooks. Thanks to the time on the

.market this company offers safety to the clients and a great variety 

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Libreria de la u : It is a Colombian company which takes the rapid search of books as an advantage across diverse categories, years, prices, publishing house between others, on the other hand this company handles great quantity of promotions which does that the clients are dependent on the page, on the other hand he handles corporate sales

 

 

Libreria nacional: It is a Colombian company founded more than 74 years ago, being like that one of the bookshops most known in the whole country, is one of the only bookshops that offers integration of ice-cream parlours and cafeterias to the interior of its places, achieving a differentiation with the normal bookshops. Additional it possesses the excellent one of service and an effective platform for the search and purchase of the products.

 

 

2. What are the major competitors' weaknesses?

 

Amazon  :One of the disadvantages of this company is the time of delivery of the product physical and asked in time, since this company works worldwide having like that a logistic very wide system what generates delays in the international and national transport between others doing that the times of delivery have variability great. Additional since it is a multinational company has to charge shipping for his distribution.

 

 

Libreria de la u : To comparison of his big rival ones, this company focuses only in Spain and  Latin America people, is company little recognized by students, educational top level and teachers, his strategy of communication is inefficient

 

 

Libreria nacional: The frequency of acquisition of the products is not very high due to the target market that they unite managing so they handle a great stock.

 

 

 

3. What are the major competitors' objectives and strategies ?

 

Amazon  :Amazon's aim is To offer products of quality and services using the best available technology and even reasonable price. This results in highly loyal clients and to the same time supporting the interest of the shareholders and the earnings of the company in mind. Also they want to expand geographically, increasing the number of clients and to be kept improving the competitive advantage more or less infrastructure.

 

 

Libreria de la u :The aim of bookshop of her or it is to have a rapid response to the services, on the other hand they focus in having a good response in any place. They focus in having contents, specialized, technical and university of interest general. The principal strategy of this company is to create a position out-standing and recognized by multiple agents of manufacturer related to the world of the book, the contents and his technologies

 

 

Libreria nacional: The aim of the national bookshop is to create an agreeable environment, with an extensive variety of books this way to offer an attention personalized to his clients which look for a book, additional it is a company that offers flexibility in the change of the book as for example 30 days for the change, and in the virtual shop it is had of 5 days for the change and can reimburse in bonds. The strategy of this company is to create a suitable environment in order that the client feels satisfied to look for the book adapted to buy it, additional managing so it sits down to taste in spite of being in the place the time wished without worries.

 

 

 

4. How  will  the major competitors most likely  respond to the current economic, social, cultural, demographic, enviromental,  political, legal, technologcal, and competitive trends affecting our industry ?

 

 

Economic:   It is necessary to have a fast and flexible strategy to the moment of this factor due to the fact that the economy of Colombia is in a constant growth doing that the business are renewing his strategies to replace the needs.

 

Social & Cultural: It is necessary that the competitors are in the constant analysis of the market to check that the consumers are asking for needs and to know which are the books that are going out to the market, with this to manage to have a forecast of the needs to be able to adapt on the market.

 

 Legal: To be attentive of all the legislations that can be being helped in the industry for power like that be prepared to all the changes that can arise on the market 

 

Demographic: To answer to all the demographic changes the competitors must identify the needs and the trends of the market like that also must bear in mind the changes that are arising in the preferences of the market.

 

Technological:  In this industry it is very important to be in constant change of technologies, since it is necessary have the last thing this way attend to the consumers, due to the fact that the market is in constant change and the consumers are ever more demanding times with his needs additional since lately the publishing industry to had a boom worldwide with the sale online and the books online is necessary that they are dependent on the changes that can arise.

 

5. How vulnerable are the major competitors to our alternative strategies?

 

 

The competitors can manage to be vulnerable to our strategies due to the fact that we are going to impose on the market with lower prices for the industry like that doing that the competitors have to lower his prices in certain sectors for power like that to sell his products as we since if they are kept with the same prices, the consumers are going to prefer my business. On the other hand the competitors have to be implementing resources in new ideas opposite to the way of communication since we are going to strike on the market with strategies that come to every consumer specially in the universities and colleges to make ourselves know and to manage manage to be the first ones in the top mind of the consumers (students, teachers, you eat, related people.)

 

The competitors can come be very vulnerable to the changes due to the fact that since they have his modality of business they do not hope that a new business fences to manage to enter on the market, with new ideas and doing a strategic specialized marketing to impress the consumers of a good way.

 

6. How vulnerable are our alternative strategies to successful counterattack by our major competitors ?

 

 

Our strategies are very vulnerable due to the fact that our competitors already it has a lot of experience on the Market, and have made know on several markets managing to have a consumers' great niche, on the other hand the fact that they implement promotions to attract the consumers does that we could not compete with price since being a new business is necessary to expire with a series of expenses to be able to be kept on the market.

 

 

 

 

7. How have the sales and profit of the major competitors in the industry changed over recent years? Why have these rankings changes that way ?

 

 

 

 

 

 

 

 

 

 

 

 

 

According to the graph that   EMIS Intelligence present, it is possible to demonstrate that the company has had a substantial growth from 2010 until 2013, the income of sales on having finished the year 2013 was 49.122.932 million weight with a performance of sales of 26, 49 % closing the year of a successful way since in 2012 the performance of sales only were 2,12 % generating a substantial difference doing that the company was growing more in the industry the latter year. In spite of this good performance of the industry, one has found that between 2000 and 2005 the number of books read a year spent from 6 to 4,5 books a year for the reading population, whereas the average of books bought by the reading Colombians of twelve or more years diminished from 5,2 to 5 annual books (Gamboa &Reina, 2006).

 

This change of participation of sales on the market is caused due to the fact that the people are ready to consume more books due to the fact that so much the colleges like universities and some companies are demanding that the people read and find out about topics that they could benefit in a personal way and organizational to the company.

 

 

 

8. To what extent could substitute products or services be a threat to competitors in this industry ?

 

There has been a transition towards digital content. ebooks are gaining a lot of market. But studies show that ebooks will not fully subtitute physical books as reading experience is completely different.  And Libooks plans to provide digital reading content, so we will not be affected by this transition.