Integration Strategy and Culture
Refers to the development of strategies and organizational culture that can easily integrate in order to achieve objectives.
Integreating strategy and culture within our organization is fundamental for us. We need to create a culture which encourages employees to adapt to changing conditions, this way our organization can react easily to change and even better, work in a preventive rather than reactive way.
We plan to do this by empowering our employees and being flexible in some aspects. Nevertheless we need to be rigid in other aspects in order to promote responsibility. In our industry it is very important to arrive early but perhaps we could be flexible in dress-code.
The result we expect from the generation of this culture is a better work environment, having satisfied employees and therefore achieving organizational goals easier.
As our organization doesn’t exist yet, we still don’t have defined cultural products such as specific language or rites.
The resource-Based View (RBV)
Approaches to competitive advantage contends that internal resources are more important for a firm than external factors in achieving ans sustaining competitive advantage. (The internal audit)
Physical resources
Our organization has a plant in the race 70 # 175-85, in the city of Bogota, this winery is all of our inventory and where they will be orders to the directions that customers recorded in our database these addresses are limited, this means our service is limited between races seventh and av boyaca between 116th Street to 183rd Street.
In addition, the organization also has a website where customers can place their orders and register your details to register in our database. The company seeks to this, give more accessibility and ease of service to customers. Also, it seeks to reassure and create customer loyalty to our company.
Human resources
The description of each employee, their experience, knowledge, skills and abilities are explained in the part of managment
Organizational Resources
Include frim structure, planing resources and information systems which is explained with more details in the part of managment and marketing